How to let people find your website?

Basically, there are three methods to improve your website’s search engine rankings.

1. Pay Google
Purchase the Google ranking services. Your company would be included in the Sponsor List and your ads would appear beside related search results. For a startup, it is definitely a way of killing your company. You spend a considerable amount of money and get little effective result.

2. Hire an SEO Company
This is the most common, efficient and convenient way to improve your website’s visibility. A professional search service team would offer you the best promotional package based on your specific situation, such as industry that you’re in, your targeted customers, geographical areas and other related issues. It is hard to tell if such companies are reliable or not — you should pay more attention to written agreements than oral commitments. Many SEO companies announce that they have closely worked with Google in order to get your contract. Based on our experience, Google has never cooperated with these types of companies. Additionally, these SEO companies promise to enhance your business through transferring incoming calls. That method is usually unreliable. As a startup, you have to be careful about making decisions, especially about spending money. 7 Layer Labs promises customers in writing that we will provide you with the best search engine ranking service at the best price in New York City. We always believe that the best reward to the customers is to add our promise to the contract.

3. Do it yourself
If you are not willing to pay even one dollar for promotion but you have a lot of spare time and a brilliant mind, you can solve the problem on your own through long-term learning and practice.

Article written by staff at 7 LAYER LABS
Copyright (c) 7 LAYER LABS 2009